A strong brand identity is composed of three elements:
1. A logo - The logo is the face of the company and it should be recognisable. It should also be unique and not similar to other logos in the same industry.
2. A slogan - The slogan is a phrase that best defines what the company does or what they stand for. It grabs attention, catches people’s attention, and makes them want to know more about the company or product it represents
3. Colour scheme - Colours are an important part of a brand identity because they represent different things for different people. For example, red can signify passion, anger, love, or power while blue can signify tranquillity, peace or calmness
A strong brand identity has all three elements so that it is easily recognised.