Make My Day Events: A Comprehensive Website Transformation for Enhanced User Experience
Partnering with Make My Day Events to deliver a seamless event booking experience and a captivating online presence
The Marketing Advisory Service recently had the privilege of collaborating with Make My Day Events, a UK-based company specialising in creating unforgettable children’s parties and events. Our client approached us with concerns about their existing Wix website, which was underperforming and lacking in content management capabilities. They desired more control over their content and a website that better represented their brand.
Our primary goal was to design a functional, visually appealing, and user-friendly website optimised for search engines, streamlining the event booking process and accurately reflecting the Make My Day Events brand.
Approach:
We initiated the project by analysing the client’s existing logo, which served as the foundation for the new website’s design. Our team meticulously selected colour schemes and fonts that complemented the brand’s identity, ensuring a cohesive visual experience.
Colour Selection:
To create a vibrant and energetic atmosphere on the website, our team chose a palette consisting of #C82128 (fire engine red), #FBC914 (Tropical Sun yellow), and #103D86 (Mondrian Blue). These colours not only reflect the dynamic nature of Make My Day Events but also contribute to a visually striking and memorable user experience.
Font Selection:
To convey a sense of fun and excitement, we opted for the ‘Luckiest Guy’ font. This choice not only aligns with the playful nature of the brand but also helps create an engaging and appealing website for users. The font’s unique design and bold style make it stand out, ensuring that the website’s content is both eye-catching and easy to read.
Design Elements:
Our design team carefully incorporated various visual elements to enhance the website’s overall appearance and user experience. We used shadows where appropriate to add depth and dimension to the text, making it more prominent and visually appealing. To top it all off, we added “Toy Story”-like clouds as a background feature, further emphasising the playful and imaginative atmosphere that Make My Day Events is known for.
By combining these carefully selected colours, fonts, and design elements, we were able to create a fun, engaging, and visually cohesive website that truly represents the essence of Make My Day Events. This attention to detail not only improves the user experience but also contributes to the website’s overall search engine optimisation and performance in the UK market.
Features and Integrations
The revamped website offers numerous features and integrations tailored to Make My Day Events’ specific needs:
WordPress Platform
We built the website using WordPress, a popular and versatile content management system (CMS), to ensure ease of use for the client and ultimate scalability as their business grows. The flexibility and customisability of WordPress make it an ideal choice for businesses looking to expand their online presence over time.
Ticket Selling Portal
A seamless and secure ticket sales platform powered by Stripe, enabling customers to purchase tickets for events quickly and effortlessly. We integrated Event Tickets by The Events Calendar, a reliable and efficient solution for event management and ticket sales. This feature is crucial for improving website conversions and enhancing the overall user experience.
Party Booking System
A user-friendly booking system that allows customers to reserve children's parties with just a few clicks, complete with personalised contact forms for each booking. This streamlined process helps drive more bookings and improves customer satisfaction.
Interactive Calendar
An easy-to-navigate calendar displaying upcoming events, ensuring that visitors can conveniently browse and plan their attendance. This feature not only increases user engagement but also helps boost the website's search engine rankings.
Custom Contact Forms with Dynamic Tags
To further enhance the party booking system, we implemented custom contact forms that utilise dynamic tags. These tags ensure that all relevant customer information is included in the email sent to Make My Day Events, easing the workflow and eliminating the need for repeated questions to customers.
SMTP Setup for Email Sending
To guarantee the deliverability of customer emails and maintain reliable communication, we set up the Simple Mail Transfer Protocol (SMTP) for email sending from the website. This configuration ensures that all outgoing emails from the website, such as booking confirmations and notifications, are delivered to the intended recipients without getting caught in spam filters or facing other delivery issues.
These features and integrations were carefully selected to provide a seamless and efficient user experience while also catering to the specific needs of Make My Day Events. By utilising the WordPress platform and integrating powerful tools like Event Tickets and The Events Calendar, we’ve created a dynamic and adaptable website that can grow alongside the client’s business.
Outcome:
The new Make My Day Events website is a testament to our team’s dedication to providing comprehensive marketing solutions for our clients, optimised for search engines and catering to the UK market. The revamped website now offers a seamless user experience, a visually appealing design that aligns with the brand’s identity, and innovative features that make booking events and parties a breeze. Our client now has full control over their content, and the website is performing better than ever before.
At The Marketing Advisory Service, we take pride in helping UK businesses like Make My Day Events reach their full potential through tailored marketing strategies, high-quality website design, and search engine optimisation. To learn more about our services, contact us today.
