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3 Strategies to Make Data Analytics Work for Your Business 

Man working with data analytics at the office

If you own a business, you’ve probably heard of data analytics and other digital technologies aiming at improving workflows and optimizing processes.

But with a myriad of tools available on the market, how do you know which ones will bring positive change for your company, helping your bottom line while keeping your production costs down?

Make Data Analytics Work for Your Business - The Marketing Advisory Service
Image via Pixabay

Before you settle on one solution, let’s look at three strategies that make data analytics an asset for your business: 

Managing Your Relationships With Customers

Small business technology is making your company work faster and more efficiently, saving you time and money while giving you a competitive edge in the marketplace. So if you want to make automation and data analytics work for you, invest in customer relationship management software that suits your business size and type.

Your CRM solution will store your customers’ data and keep track of their interactions with your business so that everyone within your company can quickly have access to their records and respond to any query in a timely manner.

It will also use data analytics to define your core market by providing you with a clear picture of who is buying your products or using your services, how much time they spend on your website, what methods of payments they use, and much more information that can be analyzed in order to deliver the best experience to your customers and get positive feedback and reviews that will bolster your brand’s image.       

Marketing Your Products and Services

Data analytics is a great tool to help you craft marketing campaigns that will connect with your target customers. By looking at the data gathered that pertains to customer behavior, spending habits, and industry trends, your data analytics solution will help you craft marketing campaigns targeting specific segments of markets and consumers, and your marketing team will be able to come up with ads that connect your brand with your target audience.

If you’re adding images to your marketing materials, you can compress JPG files to make them smaller and easier to send via email. In order to preserve the quality of your visual assets, turn your image into a PDF. This tool even allows you to turn multiple JPG files into one PDF, eliminating the need for sending each file separately because of their large size.

Improving Workflows and Processes

Process mining is a data analytics tool you can use to increase sales, manage risks, and find hidden business opportunities. It works by analyzing repetitive tasks within your operations to discover possible bottlenecks, redundancies, and other inefficiencies, and helps you implement better workflows by creating visual maps detailing your processes.

You and your team members can then come up with new ways to improve upon existing methods of getting the work done. You’ll be saving time and money and even reduce or eliminate human error by automating tasks once your workflows and processes have been optimized. And when your company is working more efficiently, you’ll have more time for research and development, defining your brand’s culture, interacting with your customers, and staying current with the latest trends in your field.

Whether you run a mom-and-pop shop or a large corporation, automation and digital technologies should be part of your strategy for growth. By making data analytics part of your processes, you’ll be able to improve your workflows, increase revenue, and spend less time on administrative tasks.

So take full advantage of programs and software designed to increase your productivity as well as help with customer acquisition and retention.

Ready to launch your brand? Get a full team of passionate marketing experts ready to help you grow your business to the next level at

Article kindly written and supplied by Julie Morris of

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